Social Media / Network Usage, Comparisons of B2Cs, Large B2Bs and Small B2Bs in Linkedin, Facebook, Twitter, YouTube & MySpace
| Large B2B | Small B2B | B2C | |
| 33.8% | 36.9% | 21.3% | |
| 30.1% | 36.5% | 48.8% | |
| 31.1% | 32.0% | 36.7% | |
| YouTube | 19.1% | 17.4% | 23.2% |
| MySpace | 3.3% | 5.0% | 10.1% |
When we isolate just those marketers targeting one type of audience and look at corporate usage of social media networks, we see a bit more gradation in the results. Both small and large B2B organizations are remarkably similar in their use of all these sites. B2C, however, when undiluted with marketers targeting all types of customers, pops a bit more on differences in usage across all sites.
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